Although newspaper typoghraphy is, in general caracteristic of our time, and at least in principle, shows how good typographic organization can be, there are also many examples where newspaper setting could be raised to a level more expressive. Apart from our now heavier headlines, modern newspaper are not very different from those of, say, 1850. The first newspapers were like the flysheets and pamphlets of the 17th century, which themselves were seet like book titles and pages. Newspaper remined even until today in their original dependence on book tipography. But as the tempo of reading became faster, greater or lesser emphasis in parts of the text became necessary. This is done today by varied type sizes, letter-spacing, heavier weights of type, leading, and other uses of space. Many of these methods are much overused, but this is not our subject here. Such methods are based on sensible considerations with which we have no quarrel. They make it possible today for a newspaper, whose contents are about equal to a medium-sized book, to be "read" in a few minutes, i.e. to find and absorb what the individual reader himself wants. This is without doubt the way of our time. But in the past, what all newspapers had in common was the typefaces they used. We find, when we look at old issues, the staple type of the political pages, the broadsheets, and advertisement pages was always fraktur. 

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